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= An online continuing education workshop. =

EDUC-7107-1/EDUC-8847-1 Multimedia Technology to Facilitate Learning
==The purpose of this workshop will be to identify and explore real-world problems in marketing by participating in technology-based problem solving activities centered on logo design in support of the NETS-S Technology Standards and DoDEA standards developed for Business and Management. ==

==__**NETS-S Technology Standard**__: Gather data, examine patterns, and apply information for decision making using digital tools and resources. 1. Creativity and Innovation. 4. Thinking, Problem-Solving, Decision-Making ==

==__**DoDEA Content Standard**__: PT-MAN12a: The student will identify types of promotion and the promotional mix, and disseminate information about products/services or company to achieve a desired outcome for a product or service so as to: ==

==__**Participants**__: The workshop is designed for Business, Management, and Marketing educators. Art and Industrial Arts educators will also find value in the training exercises. ==

__**Objectives**__:
Logos are visual images employed by companies and institutions for the purpose of advertising a product, service, or commodity. They often integrate words and graphic images into their design. The over-all objective of the continuing education multimedia workshop is to guide participants in helping their students develop awareness about the purpose and power of logo design in advertising. Participants will explore marketing gimmicks with a focus on how logos attempt to effectively communicate a positive product image. Throughout this workshop the participants will explore the power of effective logo design through a series of technology-based authentic activities that can later be incorporated into the classroom. By the end of the workshop participants will be able to:
 * == Identify the elements of logos ==
 * == Recognize symbolic imagery embedded in logos ==
 * == Apply symbolism to new logo design ==
 * == Design a new, unique logo ==
 * ==Use technology to create solutions to real-world problems ==
 * ==Present your logo to the learning community ==

==__**Gap**__: We are all familiar with logos: the iconic images that represent companies. Yet, how many of us are aware of the symbolic imagery embedded in the designs? Why do consumers tend to gravitate toward one company/product/service over another? Could logos have an effect on our subliminal consciousness, and therefore influence the purchasing power of a product? This workshop will increase awareness of how logos can impact consumerism. ==

=__**Agenda**__ =

==The facilitator will welcome participants and discuss the objectives of the workshop. The facilitator will briefly discuss the purpose of a logo in the corporate world and its impact on the consumer. The facilitator will differentiate between logos, jingles, mascots, and slogans as marketing strategies ==

==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Participants will watch a facilitator-prepared video that illustrates the symbolic imagery embedded in logos. ==

==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Following the video, the facilitator will solicit the key attributes of logos (geometric, symbolic, eye-catching, memorable, simple, unique, etc). ==

<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">__** 40 Minutes: Website Exploration **__ (Pre-Training)
==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Participants will explore the following interactive websites about marketing strategies. They should focus on the importance of logos and how the information could be applied in the classroom. Participants are encouraged to share any additional sites discovered. ==


 * ==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Advertising tricks employed by marketing experts. Presented by PBS for children: [] ==
 * ==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">This site asks the user to identify companies based on their logos, mascots, slogans and jingles: __[]__ ==
 * ==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Logo quiz game: (You will be presented with a portion of a logo and you must guess the company) [] ==
 * ==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Blog that illustrates how logos are included in gaming: [] ==

==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Participants will design a new, unique logo to represent a hypothetical company in which you are the CEO. You will be working in small, learning communities (3-4 members) as indicated by your name tag. For example, all participants with a car on their name tags will form a group. The car group will be marketing any product or service in the automotive industry. You must determine the service or product your company will offer to the consumer. The participants will use one of three websites to create the design. The facilitator will review the assessment criteria included in the rubric. ==

==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Participants will write a short justification of their design. How does the shape and color symbolize the company? How did you effectively communicate the imagery embedded in the design? What is the subliminal message delivered by the logo? (Text to Speech) ==

==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Participants will watch the short screen cast videos to determine the best resource for their design concept. ==

==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Participants will present their logos and justification to the group as if they were presenting the conceptual design to a board of directors. They will include the key points from their justification paper in the presentation. ==

==<span style="color: #000080; display: block; font-family: 'Trebuchet MS',Helvetica,sans-serif;">__**<span style="color: #000080; font-family: 'Trebuchet MS',Helvetica,sans-serif;">Total Time: 5 hours **__ ==

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