Authentic+Problem

= = = = = = = __Authentic Problem: Real World Applications of Logo Design __ =

= = =For this activity you will be working both independently and in collaborative groups on an authentic design problem. Take a look at your name tag. The image on your name tag places you in a group. Please, take a moment and get together with the other workshop participants with the same graphic image as you. =

= = =Your name tags serve a second function: the image represents a company that is in need of a new logo. You must determine the product or service your company will provide. It must have some connection to the image on your name tag. = =(A template for the name tags is located on the Handouts Page and on the Planning Page in this wiki.) =

= = =One other note: your group members will serve as the Board of Directors for your final presentation. = =**__Groups/Companies:__ **= =Automobile Industry = =Baby Products/Services = =Technology Industry = =Health Care/Pharmaceuticals = =Tools/Repair/Handyman = =Ice Cream Parlor = =Fast Food = = __Segmented Steps__: =
 * 1) = Determine your product or service based on the image on your name tag. =
 * 2) = One member of your group should set up a wiki at wikispaces.com - Make sure it is open and be sure to invite the presenter. You will need to create one page for each member of your group. By the end of the workshop each person will post a graphic organizer, their logo design, and a text-to-speech justification document. Use the wiki as a discussion forum among members of your group. Each participant is expected to communicate at least once. =
 * 3) = Complete the graphic organizer. You will find it on the Graphic Organizer Page on this wiki. Make sure you save it; you will need to place it in your wiki for your final presentation. Once it is complete, please continue with the next step on this page.) =
 * 4) = Develop a concept of a symbolic logo. Sketch a rough draft of your ideas using the pencil and paper provided. You must incorporate at least two (2) elements from your graphic organizer in the design. =
 * 5) = Write a short (less than 30 seconds when read aloud) justification of your design. Use readthewords.com or other free text-to-speech site. (You can see/hear an example of this on the Pre-Traning page on this wiki.) Be sure you save your justification document and embed it in your wiki. =
 * 6) = Review the 3 screen casts provided by the presenter. You will find them on the Pre-Training Page on this wiki. =
 * 7) = Determine the best format for your design - either 2-dimensional or 3-dimensional formats. =
 * 8) = Design your logo using either Microsoft Word (2008), enhanced using Dumpr.net (2-dimensional graphic) or Google SketchUp (3-dimensional graphic). Be sure you save the image and/or take a screen shot of it and post it to your wiki. =
 * 9) = Present your design to your Board of Directors (the other members of your group). =
 * 10) = Complete the Workshop Evaluation Form. (It can be found on the Assessment page in this wiki. It is available as a PDF and as a .doc document.) =