Planning



==Active processing is the manner in which learners attend relevant content information, filter, select, and organize the information into mental representations, and ultimately integrate the mental images with other knowledge to form new concepts (Mayer, 2009). Creating logos is the very definition of integrating words, pictures, and mental imagery in new and unique patterns. As participants work through the presentations, pre-training exercises, and authentic assessment activities they will be experiencing active processing first hand. The participants will be presented with a variety of engaging and relevant content-related resources, they will explore, filter, and select the elements that directly apply their authentic solution to the scenario, and they will combine the elements to form mental and physical representations of the imagery. ==

==In order to effectively focus the participants on key concepts, a facilitator-designed video will be created. The purpose of the video will be to engage and enlighten at the beginning of the workshop. Pre-training screen casts will also be employed to help the participants select appropriate resources for their authentic solution to the problem. The facilitator will demonstrate different CAD-type programs to facilitate logo design. This will address both dual coding (pictures/visual and words/auditory) and limited capacity (sequencing and chunking) by channeling information in easy to access, easy to interpret, and easy to apply methods. ==

==One of the more difficult concepts to address online is mental imagery. Therefore, the most effective application of a graphic organizer in logo design would be to assist the participants in forming mental associations among words, shapes, and colors. ==

==As indicated on the home page of this wiki and in the information above, there will be three levels of pre-training included in the workshop: a) an introductory video that will be designed to engage and provide focus to the content, b) website exploration will encourage participants to gather evidence for the authentic problem, and c) screen casts will demonstrate CAD-type applications for designing graphic elements online. ==

In addition to the Microsoft Office suite, the following online sites will be employed:

 * ==Google SketchUp ==
 * ==Marketing Test: http://www.cramersweeney.com/smiq.html ==
 * ==Logo quiz game: http://www.logoquiz.net/ ==
 * ==Advertising tricks for children: http://pbskids.org/dontbuyit/ ==
 * ==Blog on in-game logo inclusion: http:www.logoblog.org/wordpress/logo-designing-in-game-advertising/ ==
 * ==Logo Design Site: http://www.logomaker.com/index.html ==

==Each participant will be randomly placed in a group according to an image on his or her name tag (see below). Each image will serve as the foundation for the authentic project. For example, all participants with the image of a car next to their names will form a group. The group will then be responsible for designing a new logo for a new, hypothetical car company. Each participant will then act as member of the company’s board of directors to help determine the best logo to represent the company’s image. == == The groups will be: car company, baby products, technology, medicine/pharmacy, tools/building, ice cream, fast food. A couple of blank name tags have been included for additional students or guests. You may access them for printing here: ==